Smart Card Market Overview in Iceland
The value of the smart card market in Iceland dropped rapidly to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, posted a modest increase. The pace of growth was the most pronounced in 2018 when the market value increased by % y-o-y. Smart card consumption peaked at $ in 2014; however, from 2015 to , consumption failed to regain the momentum.