Contact Lens Market Overview in Sweden
The revenue of the contact lens market in Sweden amounted to $27M in 2010, growing by 63% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, contact lens consumption, however, continues to indicate an abrupt shrinkage. The most prominent rate of growth was recorded in 2010 when the market value increased by 63% against the previous year. Over the period under review, the contact lens market reached its maximum level at $46M in 2007; however, from 2008 to 2010, consumption stood at a somewhat lower figure.