Toy Market Overview in Portugal
In value terms, toy production skyrocketed to $ in estimated in export prices. Overall, production saw a abrupt contraction. The pace of growth was the most pronounced in 2018 with an increase of % against the previous year. Over the period under review, production reached the maximum level at $ in 2007; however, from 2008 to , production remained at a lower figure.
The size of the toy market in Portugal declined to $ in , dropping by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the market value increased by % year-to-year. Toy consumption peaked at $ in 2019, and then dropped in the following year.