Scent Spray Market Overview in Asia-Pacific
In value terms, scent spray production stood at $303M in 2010 estimated in export prices. The total output value increased at an average annual rate of +5.0% over the period from 2007 to 2010; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth was the most pronounced in 2010 when production volume increased by 12% year-to-year. In that year, scent spray production attained its peak level and is likely to continue its growth in the immediate term.
China (43K tonnes) constituted the country with the largest volume of scent spray production, comprising approx. 100% of total volume.
From 2007 to 2010, the average annual rate of growth in terms of volume in China was relatively modest.
The revenue of the scent spray market in Asia-Pacific amounted to $143M in 2010, declining by -4.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, scent spray consumption continues to indicate a deep curtailment. The pace of growth was the most pronounced in 2009 when the market value increased by 5% year-to-year. Over the period under review, the scent spray market attained its maximum level at $188M in 2007; however, from 2008 to 2010, consumption failed to regain its momentum.
In China, scent spray consumption plunged by an average annual rate of -24.7% over the period from 2007-2010. The remaining consuming countries recorded the following average annual rates of consumption growth: Indonesia (+46.4% per year) and Malaysia (-17.0% per year).
In value terms, China ($65M) led the market, alone. The second position in the ranking was occupied by Indonesia ($13M). It was followed by Malaysia.
From 2007 to 2010, the average annual rate of growth in terms of value in China amounted to -21.3%. In the other countries, the average annual rates were as follows: Indonesia (+32.5% per year) and Malaysia (-15.1% per year).
The countries with the highest levels of scent spray per capita consumption in 2010 were Singapore (91 kg per 1000 persons), Malaysia (52 kg per 1000 persons) and South Korea (17 kg per 1000 persons).
From 2007 to 2010, the most notable rate of growth in terms of scent spray per capita consumption, amongst the main consuming countries, was attained by Singapore (+74.9% per year), while scent spray per capita consumption for the other leaders experienced more modest paces of growth.