Sanitary Paper Product Market Overview in the USA

In 2019, after three years of decline, there was growth in the U.S. sanitary paper product market, when its value increased by % to $. In general, consumption continues to indicate a relatively flat trend pattern. Sanitary paper product consumption peaked at $ in 2015; however, from 2016 to 2019, consumption remained at a lower figure.

In value terms, sanitary paper product production dropped to $ in 2019. Overall, production, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of % year-to-year. Over the period under review, production attained the peak level at $ in 2015; however, from 2016 to 2019, production failed to regain the momentum.

In 2019, after three years of decline, there was growth in consumption of sanitary paper product, when its volume increased by % to tonnes. The total consumption volume increased at an average annual rate of +% from 2013 to 2019; the trend pattern remained consistent, with only minor fluctuations in certain years. The pace of growth was the most pronounced in 2014 when the consumption volume increased by % against the previous year. Over the period under review, consumption hit record highs at tonnes in 2015; however, from 2016 to 2019, consumption remained at a lower figure.

The value of the sanitary paper product market in the U.S. stood at $ in 2019, rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a relatively flat trend pattern. Over the period under review, the market hit record highs at $ in 2015; however, from 2016 to 2019, consumption remained at a lower figure.

Driven by increasing demand for sanitary paper product in the U.S., the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .

In 2019, the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports remained relatively constant over the period under review.

The U.S. remains a net importer of sanitary paper product; in physical and value terms, imports consistently exceeded exports from 2013 to 2019. In 2019, there was a significant trade deficit of tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.