Sanitary Paper Product Market in the United States
Market Overview
In
, the U.S. sanitary paper product market decreased by -
% to $
, falling for the third year in a row after two years of growth. Over the period under review, consumption, however, showed a relatively flat trend pattern. Sanitary paper product consumption peaked at $
in 2018; however, from 2019 to
, consumption stood at a somewhat lower figure.
In value terms, sanitary paper product production stood at $
in
. Overall, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of
%. Over the period under review, production attained the peak level at $
in 2018; however, from 2019 to
, production remained at a lower figure.





In value terms, sanitary paper product production stood at $





Consumption
In
, consumption of sanitary paper product decreased by -
% to
tonnes, falling for the third consecutive year after two years of growth. The total consumption volume increased at an average annual rate of +
% over the period from 2013 to
; the trend pattern remained relatively stable, with only minor fluctuations in certain years. Sanitary paper product consumption peaked at
tonnes in 2018; however, from 2019 to
, consumption failed to regain momentum.
The revenue of the sanitary paper product market in the United States contracted to $
in
, reducing by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Sanitary paper product consumption peaked at $
in 2018; however, from 2019 to
, consumption remained at a lower figure.







The revenue of the sanitary paper product market in the United States contracted to $





Market Forecast
Driven by increasing demand for sanitary paper product in the United States, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
tonnes by the end of
.





Market Structure
In
, the share of imports in total consumption accounted for
% in value terms and
% in physical terms. The share of imports decreased moderately (-
percentage point) over the period under review.




Trade Balance
Those figures reflect the fact that neither imports nor exports don’t dominate the trade balance, and the country may export not only the product manufactured domestically, but also re-export some previously imported goods.
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