Market for Radio And Television Broadcasting in the United States
Market Overview
In
, the U.S. radio and television broadcasting market decreased by -
% to $
, falling for the third year in a row after two years of growth. In general, consumption continues to indicate a deep slump. As a result, consumption reached the peak level of $
. From 2018 to
, the growth of the market remained at a lower figure.
In value terms, radio and television broadcasting production rose to $
in
. Overall, production, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the production volume increased by
%. Over the period under review, production attained the peak level at $
in 2013; however, from 2014 to
, production remained at a lower figure.





In value terms, radio and television broadcasting production rose to $





Consumption
In
, consumption of radio and television broadcasting and wireless communications equipment decreased by -
% to
units, falling for the third year in a row after five years of growth. In general, consumption recorded a abrupt descent. Over the period under review, consumption hit record highs at
units in 2017; however, from 2018 to
, consumption failed to regain momentum.
The revenue of the radio and television broadcasting market in the United States reduced notably to $
in
, which is down by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption faced a abrupt descent. As a result, consumption reached the peak level of $
. From 2018 to
, the growth of the market failed to regain momentum.





The revenue of the radio and television broadcasting market in the United States reduced notably to $





Market Forecast
Depressed by shrinking demand for radio and television broadcasting in the United States, the market is expected to continue its downward consumption trend over the next decade. The performance of the market is forecast to contract with an anticipated CAGR of -
% for the period from
to
, which is projected to depress the market volume to
units by the end of
.





Market Structure
Driven by a growing demand, the share of imports in total supply in the United States increased significantly over the last seven years (from
% to
%).


Trade Balance
The United States remains a net exporter of radio and television broadcasting; in physical and value terms, exports consistently exceeded imports from 2013 to
. In
, there was a trade surplus of
units, which was equal to $
. Those figures reflect the fact that neither imports nor exports don’t dominate the trade balance, and the country may export not only the product manufactured domestically, but also re-export some previously imported goods.




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