Market for Doll, Toy, And Game in the United States
Market Overview
The U.S. doll, toy, and game market skyrocketed to $
in
, picking up by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated strong growth from 2013 to
: its value increased at an average annual rate of +
% over the last eight-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, consumption increased by +
% against 2019 indices. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.
In value terms, doll, toy, and game production declined to $
in
. The total output value increased at an average annual rate of +
% from 2013 to
; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in
with an increase of
%. As a result, production attained the peak level of $
, and then contracted in the following year.







In value terms, doll, toy, and game production declined to $







Consumption
In
, the amount of dolls, toys, and games consumed in the United States expanded modestly to
tons, rising by
% on
figures. Over the period under review, the total consumption indicated a prominent increase from 2013 to
: its volume increased at an average annual rate of +
% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, consumption increased by +
% against 2013 indices. Doll, toy, and game consumption peaked in
and is expected to retain growth in years to come.
The size of the doll, toy, and game market in the United States rose to $
in
, increasing by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated buoyant growth from 2013 to
: its value increased at an average annual rate of +
% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, consumption increased by +
% against 2019 indices. Over the period under review, the market reached the maximum level in
and is expected to retain growth in the near future.









The size of the doll, toy, and game market in the United States rose to $








Market Forecast
Driven by increasing demand for dolls, toys, and games in the United States, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
tons by the end of
.
In value terms, the market is forecast to increase with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to increase with an anticipated CAGR of +





Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from
% in 2013 to
% in
. The United States domestic supply is expected to continue its growth. Doll, toy, and game market in the United States consists almost entirely of imported products.



Trade Balance
The United States remains a net importer of doll, toy, and game; in physical and value terms, imports consistently exceeded exports from 2013 to
. In
, there was a significant trade deficit of
tons, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.




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