Chili And Pepper Market Overview in the USA

In 2019, the U.S. chili and pepper market was finally on the rise to reach $ after two years of decline. The market value increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2014 when the market value increased by % year-to-year. Chili and pepper consumption peaked at $ in 2016; however, from 2017 to 2019, consumption stood at a somewhat lower figure.

In value terms, chili and pepper production reached $ in 2019. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the production volume increased by % y-o-y. Over the period under review, production reached the maximum level at $ in 2011; however, from 2012 to 2019, production stood at a somewhat lower figure.

In 2019, the average chili and pepper yield in the U.S. rose remarkably to tonnes per ha, surging by % against 2018 figures. The yield figure increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2014 when the yield increased by % against the previous year. As a result, the yield reached the peak level of tonnes per ha. From 2015 to 2019, the growth of the average chili and pepper yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The chili and pepper harvested area in the U.S. fell to ha in 2019, which is down by -% compared with 2018. Overall, the harvested area continues to indicate a perceptible shrinkage. The pace of growth appeared the most rapid in 2009 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to chili and pepper production attained the peak figure at ha in 2007; however, from 2008 to 2019, the harvested area remained at a lower figure.

Chili and pepper consumption in the U.S. reached tonnes in 2019, approximately reflecting the previous year's figure. The total consumption volume increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the consumption volume increased by % y-o-y. Chili and pepper consumption peaked at tonnes in 2016; however, from 2017 to 2019, consumption remained at a lower figure.

The revenue of the chili and pepper market in the U.S. expanded markedly to $ in 2019, with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the market value increased by % year-to-year. Chili and pepper consumption peaked at $ in 2016; however, from 2017 to 2019, consumption remained at a lower figure.

Driven by increasing demand for chili and pepper in the U.S., the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .

Driven by a growing demand, the share of imports in total supply in the U.S. increased significantly over the last twelve-year period (from % to %).

The U.S. remains a net importer of chili and pepper; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.