Strawberry Market Overview in Indonesia
In value terms, strawberry production reduced remarkably to $ in estimated in export prices. In general, production faced a dramatic downturn. The most prominent rate of growth was recorded in 2018 with an increase of % year-to-year. Over the period under review, production hit record highs at $ in 2014; however, from 2015 to , production remained at a lower figure.
The average yield of strawberries in Indonesia was estimated at kg per ha in , almost unchanged from 2019 figures. Over the period under review, the yield recorded a relatively flat trend pattern. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The strawberry harvested area in Indonesia stood at ha in , stabilizing at 2019. In general, the harvested area showed a relatively flat trend pattern.
The size of the strawberry market in Indonesia surged to $ in , with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a resilient expansion. The pace of growth was the most pronounced in 2013 when the market value increased by % y-o-y. Over the period under review, the market attained the maximum level in and is likely to continue growth in years to come.