Prepared Baking Powder Market Overview in the European Union

The revenue of the prepared baking powder market in the European Union amounted to $206M in 2010, rising by 3.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, prepared baking powder consumption, however, continues to indicate a noticeable contraction. The growth pace was the most rapid in 2008 with an increase of 7.2% year-to-year. In that year, the prepared baking powder market attained its peak level of $247M. From 2009 to 2010, the growth of the prepared baking powder market failed to regain its momentum.

In value terms, prepared baking powder production stood at $222M in 2010 estimated in export prices. Overall, prepared baking powder production continues to indicate a mild deduction. The pace of growth appeared the most rapid in 2008 when production volume increased by 7.1% against the previous year. In that year, prepared baking powder production reached its peak level of $251M. From 2009 to 2010, prepared baking powder production growth remained at a somewhat lower figure.

The countries with the highest volumes of prepared baking powder production in 2010 were Austria (16K tonnes), Germany (8.7K tonnes) and Poland (7.1K tonnes), with a combined 56% share of total production. These countries were followed by Italy, Greece, Hungary, the UK, Spain, Belgium, Bulgaria, France and the Netherlands, which together accounted for a further 35%.

From 2007 to 2010, the most notable rate of growth in terms of prepared baking powder production, amongst the main producing countries, was attained by Hungary, while the other leaders experienced more modest paces of growth.

In 2010, the prepared baking powder consumption in the European Union amounted to 57K tonnes, surging by 3.4% against the previous year. Overall, prepared baking powder consumption, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 when consumption volume increased by 3.4% y-o-y. The volume of prepared baking powder consumption peaked at 58K tonnes in 2008; however, from 2009 to 2010, consumption remained at a lower figure.

The revenue of the prepared baking powder market in the European Union amounted to $206M in 2010, going up by 3.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, prepared baking powder consumption, however, continues to indicate a perceptible curtailment. The growth pace was the most rapid in 2008 when the market value increased by 7.2% year-to-year. In that year, the prepared baking powder market reached its peak level of $247M. From 2009 to 2010, the growth of the prepared baking powder market remained at a lower figure.

The country with the largest volume of prepared baking powder consumption was Austria (17K tonnes), comprising approx. 30% of total consumption. Moreover, prepared baking powder consumption in Austria exceeded the figures recorded by the region's second-largest consumer, Germany (7K tonnes), twofold. Poland (6.8K tonnes) ranked third in terms of total consumption with a 12% share.

From 2007 to 2010, the average annual growth rate of volume in Austria totaled +3.9%. In the other countries, the average annual rates were as follows: Germany (+5.6% per year) and Poland (-3.6% per year).

In value terms, Italy ($65M), Austria ($38M) and Poland ($19M) constituted the countries with the highest levels of market value in 2010, with a combined 59% share of the total market. These countries were followed by Germany, France, Greece, the UK, the Netherlands, Belgium, Bulgaria, Spain and Hungary, which together accounted for a further 32%.

Among the main consuming countries, Bulgaria experienced the highest growth rate of prepared baking powder market, over the last three-year period, while the other leaders experienced more modest paces of growth.

In 2010, the highest levels of prepared baking powder per capita consumption was registered in Austria (2,020 kg per 1000 persons), followed by Greece (350 kg per 1000 persons), Poland (178 kg per 1000 persons) and Bulgaria (169 kg per 1000 persons), while the world average per capita consumption of prepared baking powder was estimated at 113 kg per 1000 persons.

In Austria, prepared baking powder per capita consumption expanded at an average annual rate of +3.5% over the period from 2007-2010. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Greece (-16.2% per year) and Poland (-3.6% per year).

Driven by rising demand for prepared baking powder in the European Union, the market is expected to start an upward consumption trend over the next fifteen years. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +% for the fifteen-year period from 2010 to , which is projected to bring the market volume to tonnes by the end of .