Soap And Detergent Market Overview in the USA

In , the U.S. soap and detergent market decreased by -% to $, falling for the second consecutive year after four years of growth. The market value increased at an average annual rate of +% from 2013 to ; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The pace of growth appeared the most rapid in 2017 when the market value increased by % year-to-year. Soap and detergent consumption peaked at $ in 2018; however, from 2019 to , consumption failed to regain the momentum.

In value terms, soap and detergent production rose slightly to $ in . The total output value increased at an average annual rate of +% over the period from 2013 to ; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2017 with an increase of % against the previous year. Over the period under review, production reached the maximum level in and is likely to see steady growth in years to come.

In , consumption of soap and detergent decreased by -% to tonnes, falling for the second consecutive year after four years of growth. Over the period under review, consumption showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the consumption volume increased by % against the previous year. Soap and detergent consumption peaked at tonnes in 2018; however, from 2019 to , consumption failed to regain the momentum.

The size of the soap and detergent market in the U.S. declined slightly to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2013 to ; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2017 when the market value increased by % against the previous year. Over the period under review, the market attained the maximum level at $ in 2018; however, from 2019 to , consumption failed to regain the momentum.

Driven by rising demand for soap and detergent in the U.S., the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tonnes by the end of .

Over the period under review, the share of imports in terms of total soap and detergent consumption in the U.S. was relatively small in physical terms, fluctuating under an % figure. In value terms the share of imports also stood at a low figure, which means that the the U.S. soap and detergent market is largely supplied by domestic manufacturers.

This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.