Bottled Water Market Overview in the USA

The revenue of the bottled water market in the U.S. amounted to $6.5B in 2010, going down by -6.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, bottled water consumption continues to indicate a measured setback. The pace of growth was the most pronounced in 2008 when the market value increased by 1.4% year-to-year. In that year, the bottled water market attained its peak level of $7.1B. From 2009 to 2010, the growth of the bottled water market remained at a somewhat lower figure.

In value terms, bottled water production amounted to $6.4B in 2010. Over the period under review, bottled water production continues to indicate a slight slump. The most prominent rate of growth was recorded in 2009 with an increase of 0.4% year-to-year. In that year, bottled water production reached its peak level of $6.8B, and then declined slightly in the following year.

Bottled water consumption in the U.S. amounted to 18B litres in 2010, picking up by 4.2% against the previous year. In general, bottled water consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when consumption volume increased by 5.4% year-to-year. In that year, the bottled water consumption attained its peak volume of 19B litres. From 2009 to 2010, the growth of the bottled water consumption remained at a somewhat lower figure.

The revenue of the bottled water market in the U.S. amounted to $6.5B in 2010, going down by -6.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, bottled water consumption continues to indicate a temperate downturn. The most prominent rate of growth was recorded in 2008 with an increase of 1.4% against the previous year. In that year, the bottled water market attained its peak level of $7.1B. From 2009 to 2010, the growth of the bottled water market remained at a somewhat lower figure.

Driven by increasing demand for bottled water in the U.S., the market is expected to continue an upward consumption trend over the next twenty years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +% for the period from 2010 to , which is projected to bring the market volume to litres by the end of .

Over the period under review, the share of imports in terms of total bottled water consumption in the U.S. was relatively small in physical terms, fluctuating under an 3.4% figure. In value terms the share of imports also stood at a low figure, which means that the the U.S. bottled water market is largely supplied by domestic manufacturers.

The U.S. remains a net importer of bottled water; in physical and value terms, imports consistently exceeded exports from 2007 to 2010. In 2010, there was a significant trade deficit of 360M litres, which was equal to $231M. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.