Updated Jan 31, 2023 13:17

Blueberry And Cranberry Market in New Zealand

Market Overview
In , the New Zealand blueberry and cranberry market was finally on the rise to reach $ after three years of decline. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Blueberry and cranberry consumption peaked at $ in 2018; however, from 2019 to , consumption failed to regain momentum.

In value terms, blueberry and cranberry production contracted to $ in estimated in export price. In general, production continues to indicate resilient growth. The growth pace was the most rapid in 2010 when the production volume increased by %. Over the period under review, production hit record highs at $ in 2018; however, from 2019 to , production stood at a somewhat lower figure.

The average yield of blueberries and cranberries in New Zealand reached tons per ha in , approximately mirroring figures. Over the period under review, the yield, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the yield increased by %. The blueberry and cranberry yield peaked at tons per ha in 2009; however, from 2010 to , the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In , the harvested area of blueberries and cranberries in New Zealand was estimated at ha, approximately reflecting figures. The harvested area increased at an average annual rate of +% over the period from 2007 to ; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2009 when the harvested area increased by %. The blueberry and cranberry harvested area peaked at ha in ; however, from to , the harvested area remained at a lower figure.


Consumption
After three years of decline, consumption of blueberries and cranberries increased by % to tons in . Overall, consumption, however, showed a slight curtailment. Over the period under review, consumption reached the maximum volume at tons in 2018; however, from 2019 to , consumption remained at a lower figure.

The value of the blueberry and cranberry market in New Zealand skyrocketed to $ in , surging by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a relatively flat trend pattern. Blueberry and cranberry consumption peaked at $ in 2018; however, from 2019 to , consumption remained at a lower figure.


Market Forecast
Depressed by shrinking demand for blueberry and cranberry in New Zealand, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to tons by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Over the period under review, imports of blueberry and cranberry in New Zealand were negligibly small compared to the production volumes. Therefore, the share of imports in the total market was practically nonexistent, both in volume and in value terms. This situation has remained constant over the period under review, which means that domestic producers entirely meet the domestic demand for blueberry and cranberry. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
New Zealand remains a net exporter of blueberry and cranberry; in physical and value terms, exports consistently exceeded imports from 2007 to . In , there was a significant trade surplus of tons, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.