Ceramic Household Article Market in Brazil
Market Overview
In
, the Brazilian ceramic household article market increased by
% to $
, rising for the sixth year in a row after four years of decline. Overall, consumption saw a relatively flat trend pattern. Ceramic household article consumption peaked at $
in 2011; however, from 2012 to
, consumption stood at a somewhat lower figure.
In value terms, ceramic household article production fell to $
in
estimated in export price. In general, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 when the production volume increased by
% against the previous year. Over the period under review, production hit record highs at $
in 2011; however, from 2012 to
, production stood at a somewhat lower figure.





In value terms, ceramic household article production fell to $





Consumption
For the seventh consecutive year, Brazil recorded growth in consumption of ceramic household articles and toilet articles, which increased by
% to
tons in
. Over the period under review, the total consumption indicated a noticeable expansion from 2007 to
: its volume increased at an average annual rate of +
% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, consumption increased by +
% against 2015 indices. Over the period under review, consumption reached the maximum volume at
tons in 2014; however, from 2015 to
, consumption failed to regain momentum.
The value of the ceramic household article market in Brazil dropped modestly to $
in
, with a decrease of -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a relatively flat trend pattern. Ceramic household article consumption peaked at $
in 2011; however, from 2012 to
, consumption stood at a somewhat lower figure.









The value of the ceramic household article market in Brazil dropped modestly to $





Market Forecast
Driven by increasing demand for ceramic household articles and toilet articles in Brazil, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
tons by the end of
.
In value terms, the market is forecast to increase with an anticipated CAGR of -
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to increase with an anticipated CAGR of -





Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from
% in 2007 to
% in
. Brazil domestic supply is expected to continue its growth.



Trade Balance
Brazil remains a net importer of ceramic household article; in physical and value terms, imports consistently exceeded exports from 2007 to
. In
, there was a significant trade deficit of
tons, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.




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