Global Watermelon Market
Market Overview
In 
, the global watermelon market increased by % to $, rising for the fourth year in a row after two years of decline. The market value increased at an average annual rate of +% over the period from 2007 to ; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the market value increased by % y-o-y. Global consumption peaked in and is expected to retain growth in the immediate term.
In value terms, watermelon production rose to $ in estimated in export prices. Overall, the total production indicated a perceptible increase from 2007 to : its value increased at an average annual rate of +% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, production increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of % year-to-year. Over the period under review, global production reached the peak level in and is expected to retain growth in the immediate term.
China ( tonnes) remains the largest watermelon producing country worldwide, comprising approx. % of total volume. Moreover, watermelon production in China exceeded the figures recorded by the second-largest producer, Turkey ( tonnes), more than tenfold. The third position in this ranking was occupied by India ( tonnes), with a % share.
From 2007 to, the average annual growth rate of volume in China was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+% per year) and India (+% per year).
In, the global average yield of watermelons expanded to tonnes per ha, increasing by % compared with the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to ; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2012 with an increase of % year-to-year. The global yield peaked in and is expected to retain growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In, approx. ha of watermelons were harvested worldwide; which is down by -% compared with the previous year's figure. In general, the harvested area saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 when the harvested area increased by % y-o-y. The global harvested area peaked at ha in 2007; however, from 2008 to , the harvested area remained at a lower figure.
, the global watermelon market increased by % to $, rising for the fourth year in a row after two years of decline. The market value increased at an average annual rate of +% over the period from 2007 to ; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the market value increased by % y-o-y. Global consumption peaked in and is expected to retain growth in the immediate term.In value terms, watermelon production rose to $
in estimated in export prices. Overall, the total production indicated a perceptible increase from 2007 to : its value increased at an average annual rate of +% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, production increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of % year-to-year. Over the period under review, global production reached the peak level in and is expected to retain growth in the immediate term.China (
tonnes) remains the largest watermelon producing country worldwide, comprising approx. % of total volume. Moreover, watermelon production in China exceeded the figures recorded by the second-largest producer, Turkey ( tonnes), more than tenfold. The third position in this ranking was occupied by India ( tonnes), with a % share.From 2007 to
, the average annual growth rate of volume in China was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+% per year) and India (+% per year).In
, the global average yield of watermelons expanded to tonnes per ha, increasing by % compared with the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to ; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2012 with an increase of % year-to-year. The global yield peaked in and is expected to retain growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.In
, approx. ha of watermelons were harvested worldwide; which is down by -% compared with the previous year's figure. In general, the harvested area saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 when the harvested area increased by % y-o-y. The global harvested area peaked at ha in 2007; however, from 2008 to , the harvested area remained at a lower figure.Consumption
In , consumption of watermelons increased by % to tonnes, rising for the second consecutive year after two years of decline. Overall, consumption showed a slight increase. The most prominent rate of growth was recorded in 2009 with an increase of % y-o-y. Global consumption peaked at tonnes in 2016; however, from 2017 to , consumption failed to regain the momentum.
The global watermelon market revenue expanded slightly to $ in , growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to ; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2014 with an increase of % against the previous year. Global consumption peaked in and is expected to retain growth in the near future.
, consumption of watermelons increased by % to tonnes, rising for the second consecutive year after two years of decline. Overall, consumption showed a slight increase. The most prominent rate of growth was recorded in 2009 with an increase of % y-o-y. Global consumption peaked at tonnes in 2016; however, from 2017 to , consumption failed to regain the momentum.The global watermelon market revenue expanded slightly to $
in , growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to ; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2014 with an increase of % against the previous year. Global consumption peaked in and is expected to retain growth in the near future.Consumption By Country
The country with the largest volume of watermelon consumption was China ( tonnes), comprising approx. % of total volume. Moreover, watermelon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey ( tonnes), more than tenfold. The third position in this ranking was occupied by India ( tonnes), with a % share.
From 2007 to, the average annual growth rate of volume in China was relatively modest. In the other countries, the average annual rates were as follows: Turkey (+% per year) and India (+% per year).
In value terms, China ($) led the market, alone. The second position in the ranking was occupied by United States ($). It was followed by Turkey.
From 2007 to, the average annual rate of growth in terms of value in China amounted to +%. In the other countries, the average annual rates were as follows: United States (+% per year) and Turkey (-% per year).
The countries with the highest levels of watermelon per capita consumption in were Algeria ( kg per person), Turkey ( kg per person) and China ( kg per person).
From 2007 to, the biggest increases were in India, while watermelon per capita consumption for the other global leaders experienced more modest paces of growth.
tonnes), comprising approx. % of total volume. Moreover, watermelon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey ( tonnes), more than tenfold. The third position in this ranking was occupied by India ( tonnes), with a % share.From 2007 to
, the average annual growth rate of volume in China was relatively modest. In the other countries, the average annual rates were as follows: Turkey (+% per year) and India (+% per year).In value terms, China ($
) led the market, alone. The second position in the ranking was occupied by United States ($). It was followed by Turkey.From 2007 to
, the average annual rate of growth in terms of value in China amounted to +%. In the other countries, the average annual rates were as follows: United States (+% per year) and Turkey (-% per year).The countries with the highest levels of watermelon per capita consumption in
were Algeria ( kg per person), Turkey ( kg per person) and China ( kg per person).From 2007 to
, the biggest increases were in India, while watermelon per capita consumption for the other global leaders experienced more modest paces of growth.Market Forecast
Driven by increasing demand for watermelon worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tonnes by the end of .
% for the period from to , which is projected to bring the market volume to tonnes by the end of .
Download XLSX
Download all the data in the form of a report